The Operating System for Emerging Sports
ALT Sports Data partners with leagues and rights holders that command large, passionate, and highly engaged global fan bases — from motorsports and combat sports to action sports and a wide spectrum of culturally distinct, globally followed properties that sit beyond traditional sports frameworks.
From Invisible to Indispensable
Bare-knuckle fighting, sprint car racing, professional skateboarding — these sports command massive global fanbases with zero data infrastructure. No official feeds, no integrity frameworks, no path to regulated betting markets. Leagues were leaving millions in data licensing revenue on the table, and sportsbooks wanted the content but had no official data source.
ASD created the end-to-end infrastructure: from AI-powered data capture at the venue to managed betting markets delivered to sportsbooks worldwide. Through its proprietary technology, ASD captures, structures, and transforms event data into scalable products for distribution and commercialization across a global ecosystem.
Today, ASD operates across 29+ leagues and 14 sportsbook integrations, processing over 200M data points. Every new league makes the platform more valuable for operators, and every new operator makes the platform more valuable for leagues — a flywheel that scales.
Where We're Going
Positioned at the intersection of sports, media, technology, and global regulated gaming, ASD helps partners maximize the value of their data, expand their reach, and elevate a diverse portfolio of culturally distinct, globally followed sports properties.
Our path forward runs through portfolio scale — expanding from 29+ to 50+ leagues — per-league revenue expansion through trading, integrity, and demand services, and an increasing shift toward higher-margin software products that turn what was a cost center for leagues into a recurring revenue stream.
The Full Value Chain
ASD operates across the full sports data value chain — from raw event capture through market creation, compliance, demand generation, and league operations. Click any product to explore.
ASD vs. Incumbent Providers
How ASD compares to Sportradar and Genius Sports across seven critical dimensions.
| Dimension | Incumbents (Sportradar / Genius) | ASD |
|---|---|---|
| League Focus | NFL, NBA, Premier League, Tier-1 | Emerging, alternative, lifestyle sports |
| Partnership Model | Data licensing, arms-length | Full operating partner, revenue-aligned |
| Onboarding | Slow, resource-intensive | AI-accelerated, modular, phased |
| Platform | Data distribution only | Data + Trading + Media + League OS |
| Market Creation | Established playbook | Proprietary models for novel sports |
| Demand Generation | Not offered | NXTbets affiliate/media engine |
| Integrity | Full-scale, priced for Tier-1 | Right-sized, emerging-sport-appropriate |
How We Create Value
ASD's revenue grows through portfolio scale, per-league ACV expansion, and an increasing software weighting of the revenue mix — targeting 60–70% gross margins at scale. Click to explore.
Built by People Who Know the Game
Operators, traders, technologists, and sports executives — backed by veterans from GoPro, MGM, WSL, and united by a shared conviction that alternative sports deserve world-class data infrastructure.
Jake Cassaday
CEO
Leading AltSportsData's mission to become the definitive data infrastructure for alternative sports.
Joe Dunnigan
Founder
Building the data infrastructure layer for alternative sports.
Todd Ballard
Co-Founder, President & CGO
Scaling go-to-market across sportsbook distribution, media, and league partnerships.
Michael Jordan
Co-Founder & CPO
APIs, SDKs, MCP tools, and embeddable widgets powering the alt sports data ecosystem.
Andy Straight
VP, Partner Marketing
League onboarding, sportsbook distribution, and co-branded campaigns.
Ant De Rosa
Head of Trading
Odds integrity and trading operations across 14+ sportsbooks and 29+ leagues.
Neale Deeley
Senior Advisor
Deep expertise in sports betting, data platforms, and market development.
Walker McBride
Strategic Advisor
Business development, partnerships, and long-term positioning.
Ready to Learn More?
Whether you're a league looking to grow your audience and power streaming, an operator seeking new content, or an investor exploring the opportunity — we'd love to connect.
For more information, visit altsportsdata.com or email connect@altsportsdata.com